Analytics-Advice.com - Latest Comments

Re: How to decommission a web analytics solution

Rudi Shumpert — Fri, 29 Jul 2011 06:26:23 -0000

Nice post Gary. This is far superior to just leaving the tags on the page and adding the new solution. :)

Re: Tools for Debugging Omniture Implementations

Garry Przyklenk — Sun, 16 Jan 2011 12:43:15 -0000

Nice, thanks Stephane.

Re: Tools for Debugging Omniture Implementations

Stephane Hamel — Sun, 16 Jan 2011 10:53:51 -0000

I thought you might be interested to know there is a growing list of "Inspection tools for #measure" at http://twtpick.in/list/AD-insp.... The nice thing about that list is you can add, vote & comment on the tools you like. There are also a couple of other lists related to web analytics, see http://blog.immeria.net/2010/1...

Re: #measure Tweeps agree, it’s hard to describe what we do

Rudi Shumpert — Thu, 01 Apr 2010 21:41:34 -0000

I like to test the literary knowledge of the people asking questions!!

Re: Meaningful SEO metrics and where to find them

Garry Przyklenk — Mon, 22 Feb 2010 15:01:30 -0000

What growing cult would that be? ;-)

Oh, I know all too well Rooturaj, but the amount of information Google collects, or any search engine for that matter, is well beyond any of our comprehension, to be sure (I'm not even sure their engineers know how much data they collect). But at the end of the day, they want to make money as they provide value, and marketers definitely CAN make money using Google, so I think it's a fair trade-off. The benefit of having GA far outweighs the consequences of not measuring and monetizing your traffic.

Thanks for stopping by!

Re: Meaningful SEO metrics and where to find them

Garry Przyklenk — Sun, 21 Feb 2010 20:17:51 -0000

It's not that Yahoo or Microsoft/Bing's Webmaster's tools are bad, it's a matter of where to spend your time. At last check, Google still has north of 60-70% of total search traffic share, so most will want to cast their nets where the fish are. However, if you're on top of Google and want to expand your horizons, definitely keep a close eye on Bing. When they take over Yahoo's search function, they'll own close to 20-25% of search share worldwide.

Re: Meaningful SEO metrics and where to find them

internexo — Sun, 21 Feb 2010 20:09:26 -0000

Would you recommend the Yahoo and Bing Webmasters Tools as well as Google's, or are they not worth the time/effort?

It is mind-boggling that not all sites use some sort of analytics. The fact that a site is not worth the time to set up usage analytics bodes poorly for the worthiness of the site from a user's perspective as well.

Re: Meaningful SEO metrics and where to find them

Garry Przyklenk — Sun, 21 Feb 2010 13:06:43 -0000

Thanks Agam

Re: Meaningful SEO metrics and where to find them

Garry Przyklenk — Sun, 21 Feb 2010 13:06:33 -0000

Thanks Les.

Re: Meaningful SEO metrics and where to find them

Agam Panwar — Sun, 21 Feb 2010 12:58:58 -0000

a wonderful collection for every webmaster!!! Thanks Mate for the comprehensive list...

Re: Meaningful SEO metrics and where to find them

Les F — Sun, 21 Feb 2010 12:52:40 -0000

Great list Garry. As always - a well thought out Blog post!

Re: Custom variables are frosting on your web analytics cake

Garry Przyklenk — Wed, 10 Feb 2010 06:39:40 -0000

Hello Jim! It's an honor to have you here, sir!

Re: Custom variables are frosting on your web analytics cake

Jim_Sterne — Tue, 09 Feb 2010 23:29:22 -0000

And here I was, all ready for a fight... No argument here. We're in violent agreement!

Re: Measuring ROI – Lesson 1: Don’t just look at Web Analytics

Les — Wed, 03 Feb 2010 11:07:49 -0000

True - Some people just banty about these terms without really knowing what they are talking about. It drives me nuts. Gotta separate the drivel from the facts.

Re: Measuring ROI – Lesson 1: Don’t just look at Web Analytics

Garry Przyklenk — Wed, 03 Feb 2010 11:04:26 -0000

I agree. I think the point I was trying to get at was, if we really want to define and talk about ROI as a metric, let's be discrete and diligent about it and ensure that we're talking about what ROI really entails and make it super clear we're not talking about another metric such as ROAS.

Re: Measuring ROI – Lesson 1: Don’t just look at Web Analytics

Les — Wed, 03 Feb 2010 07:55:22 -0000

Hi Garry,

How about looking at ROI from a micro versus a macro perspective? I think that in some instances one can indeed use it as a KPI (albeit micro versus macro).

This methodology does not give the whole picture. But in some cases it will placate your client as they may be focussed on one small part of a bigger picture and really need to see the value of one small part of their entire online marketing plan.

Dunno - what do you think?

Re: Measuring ROI – Lesson 2: Becoming a data diplomat

Les — Tue, 02 Feb 2010 14:30:40 -0000

Hi Gary - Great post (will RT!).

I especially like this comment: "However, most people want to read interesting insights, even if it’s just to look smart at the water cooler.". There's too much of that going around versus what is really important: "Focus on one product, one traffic segment, and one conversion pathway through a site." is much smarter." Baby steps first.

BTW: I partially address the issue of too much data and not knowing what to do with it in this Blog post: http://www.webfuel.ca/dfc

Re: Perfect tagging: mission impossible or holy grail?

Rudi Shumpert — Tue, 19 Jan 2010 10:04:20 -0000

Garry,

As a "Web Analytics Dev Lead" I enjoyed this post immensely. I think the lack of developers who "get-it" is one of the major issues the success of advanced tagging and data collecting faces.

-Rudi

Re: Predicted Top Web Analytics KPI’s for 2010

Garry Przyklenk — Mon, 04 Jan 2010 21:37:30 -0000

Wow, first comment of the new blog is a doozy. Thanks very much for adding to the discussion, Farris!

Re: Predicted Top Web Analytics KPI’s for 2010

bobbleheadguru — Mon, 04 Jan 2010 21:17:49 -0000

Thanks Garry for putting a stake in the ground and sharing your thoughts. IMO, you picked a few good areas to focus on.

I may be biased, but here are some thoughts for each of your topics that you may find useful.

The Economy
While the economy was poor in general. Many companies used 2009 to really see that the web was the place where they could better "foresee results" in a more efficient and effective way v. other channels. In short, online marketing may haver represented a larger (maybe even growing in absolute terms) slice of a smaller marketing pie.

Conversion:
Attribution is a lot easier to accurately measure when you simply ask a credible statistically representative sample of your audience, all of the influencers, not just the "last click".

Social Influence:
IMO, "hard metrics" like retweets per 100 clicks are way too simplistic and can be (and often are) gamed. It is not uncommon for companies to simply ask their employees to retweet for them to improve their influence score, which does little but allow initiatives to be justified.

Consider a more "holistic approach". To me the most important area of focus is influencing people who are influencers. The first step is to profile your audience and see if they are willing to seek information and/or share information. If they are willing to do either, then a presence on social media makes sense, and the opportunity exists to influence them. $ well spent. However, perhaps your "Bolts-R-Us" site may not have many seekers or sharers... in which case, $ are not well spent. How? Just ask your visitors.

Voice of the Customer
Not to be confused with Voice of the Squeaky Wheel, which is what most surveys will output. A credible statistically representative sample with a methodology that works will yield actionable results. Surveys are just a tool to collect data. You will need to ask the right questions, use the right methodology, gain intelligence and take action.

Hope you find this value added.